World Cup 6-8 June 08 (7/5/08)

It’s less than 8 weeks to go ‘til the World Cup, in all its mad glory, hits Fort William.   For bike fans everywhere, it’s time to get your accommodation sorted, transport arranged and tickets bought ...

Tickets on sale

Tickets for the Nissan UCI Mountain Bike World Cup are now on sale, either online at www.fortwilliamworldcup.co.uk/tickets.html or by phoning 01397 705825 (9am – 5pm).  Advance tickets save you money and guarantee gondola access.   Compared to most sporting events The Fort William World Cup is a beacon of outstanding value. For as little as £12 you get a full day of World Cup action amongst the stars of mountain biking in an incredible atmosphere, with lots to see and do.

Teva signed

Leading international outdoor and lifestyle footwear brand Teva has signed an exclusive deal as the sole footwear brand sponsoring the World Cup.  Gary Craig, Marketing and PR Manager for Teva UK stated:  “We are proud to announce Teva as the Presenting Partner for the Nissan UCI Mountain World Cup. The culture of the event appeals to the young lifestyle sports audience, which is mirrored in the Teva brand. Thanks to its Go.Do.Be philosophy Teva has become knows as a vibrant and dynamic brand and our association with this globally recognised event is an opportunity for us to confirm this in the eyes of our target market.”  Teva are running a national advertising and promotional campaign featuring the World Cup. Make a visit to your local Teva stockist and you could win World Cup tickets, a bike and Teva shoes.  www.teva.com

Your World Cup needs you

To run the World Cup we need a dedicated hard working team of volunteers in all sorts of roles. There are lots of benefits to being part of the World Cup Crew and there are still some spaces available.   If you are interested sign up on www.fortwilliamworldcup.co.uk/volunteer08.php  If you have already applied on-line and have not had a response from Leemo, please send an email saying that you have already applied. Sorry, but computer/cyberspace problems have resulted in the disappearance of some applications. Email: leemo@raremanagement.co.uk

Alpine Bikes sign up as World Cup partner

Alpine Bikes, Scotland’s largest independent bike retailer, will be the Official Retail Partner of the World Cup this year.  As part of the deal, they will manage the Alpine Bike Park for spectators who ride to the event as well as providing on-site servicing support and advice in the midst of all the racing action. This is a great service for the many thousands of visitors and helps to promote a sustainable transport option for the World Cup. The cycleway from Fort William to the World Cup Village, a legacy of the World Championships, is now fully bedded-in and is expected to be heavily used during the World Cup weekend.   Alpine Bikes are also planning some special clinics in the Forestry Commission Skills Loop. Look out for further details. www.alpinebikes.com

MTBCut go live at Fort William

When you’ve got courses spread out over 8km (Cross Country) and 2.5km (Downhill), the giant screen becomes a pretty important focal point for everyone in the finish arena.  One of the exciting new innovations at Fort William this year, is a live MTBCut studio beside the podium that will deliver all of the on-screen entertainment. As well as coverage of the action from the races, there will be a constant mix of rider interviews, competitions, pre-race punditry, chats with fans, competitions, information on what’s happening and where, plus clips from the latest action movies.  MTBCut, is the UK’s specialist online mountain bike channel, brought to you by World Cup rider Stu Thomson and former Clan DH Team manager, Richard Thomson.  Watch out for more news on the MTBCut studio and a very special promo trailer for the World Cup, coming your way soon.  The MTBCut 2008 team will consist of Scottish Champion and top Elite NPS rider Joe Barnes and last years Juvenile NPS silver medallist Lew Buchanan, plus Stu Thomson (MTBCut boss, cameraman, editor, producer, director, interviewer etc). Unmissable in pink Oranges. www.mtbcut.tv

The only way in the Village

The World Cup Village is the buzzing hub of all the action at Fort William. Alongside the finish arena, giant screen and trials comp are the Expo and Tech areas. This is where you’ll find all the teams, with their impressive support vehicles, sponsors and traders that bring the event to life.   If your company wants to be part of the action and reach the 20,000 plus who will be in the Village over the weekend, get in touch or download details on the website.  mtb@raremanagement.co.uk
www.fortwilliamworldcup.co.uk/village.html